Stakeholders’ Engagement in Promoting Sustainable Development: Businesses and Urban Forest Carbon

To better understand how businesses’ motivation and support for green projects varies by their organizational objectives and characteristics, this study investigates a case of urban forestry carbon credits in a broader context of climate change mitigation efforts. Companies and organizations currently participating in the Chicago Climate Exchange (CCX) were surveyed regarding their perception of consumers’ concerns with climate change, attitudes toward government regulations, factors important to their emission management decisions, and their interest in buying and paying premiums for carbon credits sourced from urban forestry. Statistical analysis of the responses reveals noticeable differences among various types of business organizations. The findings are useful for understanding how businesses respond to different kinds of green products and will help in the development of green product markets. Finally, the results will help in developing effective environmental policies that respond well to businesses’ objectives and preferences. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment. Received 22 December 2010; revised 22 April 2011; accepted 29 April 2011